I really lucked out after moderating the morning session at SES London on Social Media Tools by joining the SEO Tools of the Trade session that followed. Both sessions had great speakers and I’ve decided to combine my notes for both into one post about social media automation tools and SEO tools.
The sources for the SEO tool recommendations include: Richard Baxter of SEOGadget, Dave Naylor from Bronco, and Neil Walker from Just Search. The social media tool recommendations came from Andrew Girdwood from bigmouthmedia, Paul Madden from Automica and Marcus Tober from SearchMetrics.
Before I get into the list of tools, I feel compelled to share a quote that I’ve often used to give people context for tool use, since it’s so important to use them for scale, efficiency and to gain a competitive advantage:
“Tools are only as effective as the expertise of the person using them.”
I think that’s an important perspective, because some online marketers use a small handful of tools but their expertise is very deep. Therefore, they get a tremendous amount of productivity from them. Others use many, many tools without deep expertise in anyone area and as a result, effectiveness may be lacking. Once you find a handful of tools that work for you, get really, really good at using them. At the same time, always be open to trying new tools as they come along.Ok, let’s start off with SEO Tools:
- RedFly GoogleGlobal Firefox & Chrome Extension – See SERPs in other countries
- Netcraft – Hosting, DNS, site uptime and many other features
- MajesticSEO – Link tracking, research and analysis. Export links by country code (TopRank uses MajesticSEO
- Copyscape – Find copies of your content elsewhere on the web to avoid duplicate content issues
- Google Webmaster Tools – How does Googlebot interact with your website. Check for crawl errors that could affect inclusion and ranking of your content
- Firebug – Firefox extension for reviewing code, look for hidden text issues that could affect search engine penalties
- Google Page Speed - Check the load time of your web pages. Slow loading pages are not your friend and certainly nothing Google will reward you for
- Pingdom – Monitor uptime of your website. If your website is down neither customers or search engines can get to it.
- Xenu Linksleuth or Screaming Frog to spider your website
- Open Site Explorer – Download data and segment anchor text for identifying good/bad inbound links
- KISSinsights – Find sales objections and test them with a super short survey
- Fivesecondtest – Show an image and see what people think of it. Analyzes most prominent areas of your design
- Google Website Optimizer – A/B test your page designs
- Google Adwords Keyword Tool – Official keyword research tool from Google
- Spyfu – Perform competitive PPC and SEO keyword research
- Alexa – Wide range of traffic and keyword information about websites
- SEMRush – Get competitive SEO and PPC keyword information on websites found on Google.com and many other country domains
- KeywordSpy – Keyword research tool
- Wordtracker - Keyword research tool
- Wordstream – Keyword research tool
- Keyword Discovery – Keyword research tool
- Socialmention – Social search tool allows you to download to csv file of social keywords and influences that you can pivot to see what what kinds of mentions are you getting, on what kinds of social media sites and how it compares to the competition.
- Analytics SEO – page load time, pages indexed, ranking overview, reveal potential keywords, next opportunity keywords, reporting.
- Sistrix toolbox – Tracks PageRank over time, ranking, position, search volume, traffic index
- Searchmetrics Essentials – Suite of SEO and social media tracking tools
- GTmetrix – Compare multiple sites for their page download speed
- Link Research Tools – Link research and profiling tools
- Keyword Density – DaveN tool providing a wide variety of data points about a website according to a specific keyword phrases
- maxmind – Geographic ip detection down to the city level
- wipmania – Geographic ip location tool
