Some Book marking Tutrial

What Google’s “Panda” Ranking Algorithm Update Means to You

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Last week, I was lucky to join Joe Apfelbaum of Ajax Union and Ben Kirshner of Elite SEM on a panel (ably moderated by Jules Kibbe of  TicketNetworkDirect) for the Ticket Summit on the recent changes in search marketing. The attendees are ticket brokers an dpartner sthat move most of the seats for entertainment and sporting events in the U.S., so you can imagine that they have a fierce interest in search marketing. It fell to me to explain the dreaded Google Panda update of its search ranking algorithm. I say “dreaded” because so many people have treated this latest reshuffling of the search results as something approaching apocalyptic disaster. If it has been a nightmare for you, my condolences, but there’s no going back, so we all need to understand the idea behind Panda and we might need to change the way we think to succeed in the brave new Panda world.

Google Search Plus – Cause and Effect

Today Google announced a dramatic change in the format of search results coming to your browser in a steady roll-out across English results. The change is called Google Search Plus the World which will present users logged in to Google with search results mingled with a myriad of socially derived results from friends on Google Plus.

Measuring SERP Click Through Data and The Wikipedia Effect

I’ve just finished reading through a great post over at SEOMoz about SERP (search engine result pages) click-through rates and thought it would be perfect to share on our blog.

Cool Tools for Search Marketers

One of my favorite things I get out of conferences is learning about all of the great tools that are available. Christine Churchill of KeyRelevance presented the Cool Tools for Search Marketers session.
Christine started by sharing why she thinks tools are so important:

Why Having a Strong Google Profile Will Soon be Critical

A friend of mine recently asked me to comment on why I felt so strongly the rel=”author” attribute would play a large role in the future of search rankings. In order to answer his question I felt I needed to take this a step further and explain how rel=”author” appears to fit into a much grander plan Google is implementing around personal profiles. Please note, what I have shared with you below is merely my opinion based on experience, analysis, and  discussions with some of my fine colleagues in the SEO community; not the least of whom is John Carcutt (my co-host on SEO 101 Radio).